OUR STORY

Maxcire was created with a simple idea: make everyday essentials feel luxurious without compromising on clean materials or responsible production. Every piece we make begins with Organic Peruvian Pima Cotton — one of the softest and longest-staple cottons in the world — and is cut, sewn, and garment-dyed in Los Angeles.

We focus on slow-made essentials: tees, hoodies, sweatshirts, and sweatpants built from fabrics that feel soft, drape naturally, and last. Our silhouettes are quiet and minimal, but the materials tell the real story. Peruvian Pima Cotton has a natural sheen, a smoother surface, and a softness you can feel instantly. It is breathable, hypoallergenic, and stronger than standard cotton, which means it pills less and keeps its shape over time.

All Maxcire pieces are crafted in small batches through Essentials Made — our own Los Angeles studio — where we oversee every step from fabric to finished garment. Working locally lets us keep production small-batch, maintain consistent quality, and ensure safe, ethical conditions for the people who make our clothes.

Every garment is garment-dyed in Los Angeles using a non-toxic, small-batch process free of BPA, PFAS, and formaldehyde. Garment dyeing creates depth and variation in the color, giving each piece a lived-in, elevated look while keeping the fabric soft and comfortable. An enzyme wash finishes every garment, reducing surface fuzz and helping the cotton age beautifully.

We build clothing for a long life, not a fast cycle. Natural fibers, non-toxic materials, organic cotton, and careful construction all come together in a calm, modern aesthetic you can wear every day.

Maxcire stands at the intersection of quiet luxury and clean essentials — Organic Peruvian Pima Cotton basics, garment-dyed in Los Angeles, designed to be worn on repeat. Fewer, better pieces, built honestly and worn often.

Explore the full Peruvian Pima Cotton Collection to see how this fabric comes to life across our tees, hoodies, sweatshirts, and sweatpants.

— Founded by Ivan Rosario
Designed and produced in Los Angeles