OUR STORY

MAXCIRE WAS CREATED WITH A SIMPLE IDEA: MAKE EVERYDAY ESSENTIALS FEEL LUXURIOUS WITHOUT COMPROMISING ON CLEAN MATERIALS OR RESPONSIBLE PRODUCTION. EVERY PIECE BEGINS WITH ORGANIC PERUVIAN PIMA COTTON — ONE OF THE SOFTEST AND LONGEST-STAPLE COTTONS IN THE WORLD — AND IS CUT, SEWN, AND GARMENT-DYED IN LOS ANGELES.

THE FABRIC

WE FOCUS ON SLOW-MADE ESSENTIALS: TEES, HOODIES, CREWNECK SWEATSHIRTS, AND SWEATPANTS BUILT FROM FABRICS THAT FEEL SOFT, DRAPE NATURALLY, AND LAST. OUR SILHOUETTES ARE QUIET AND MINIMAL, BUT THE MATERIALS TELL THE REAL STORY. PERUVIAN PIMA COTTON HAS A NATURAL SHEEN, A SMOOTHER SURFACE, AND A SOFTNESS YOU CAN FEEL INSTANTLY. IT IS BREATHABLE, HYPOALLERGENIC, AND STRONGER THAN STANDARD COTTON, WHICH MEANS IT PILLS LESS AND KEEPS ITS SHAPE OVER TIME.

MADE IN LOS ANGELES

ALL MAXCIRE PIECES ARE CRAFTED IN SMALL BATCHES THROUGH ESSENTIALS MADE — OUR OWN LOS ANGELES STUDIO — WHERE WE OVERSEE EVERY STEP FROM FABRIC TO FINISHED GARMENT. WORKING LOCALLY LETS US KEEP PRODUCTION SMALL-BATCH, MAINTAIN CONSISTENT QUALITY, AND ENSURE SAFE, ETHICAL CONDITIONS FOR THE PEOPLE WHO MAKE OUR CLOTHES. NOTHING IS MADE OVERSEAS.

EVERY GARMENT IS GARMENT-DYED IN LOS ANGELES USING A NON-TOXIC, SMALL-BATCH PROCESS FREE OF BPA, PFAS, AND FORMALDEHYDE. GARMENT DYEING CREATES DEPTH AND VARIATION IN THE COLOR, GIVING EACH PIECE A LIVED-IN LOOK WHILE KEEPING THE FABRIC SOFT. AN ENZYME WASH FINISHES EVERY GARMENT, REDUCING SURFACE FUZZ AND HELPING THE COTTON AGE BEAUTIFULLY.

BEHIND MAXCIRE

MAXCIRE WAS FOUNDED BY IVAN ROSARIO, A FORMER PROFESSIONAL ATHLETE WHO SPENT YEARS INSIDE GARMENT MANUFACTURING BEFORE BUILDING A BRAND OF HIS OWN. HIS STANDARD IS SIMPLE: REAL FABRIC, REAL CONSTRUCTION, MADE WHERE HE CAN STAND ON THE FLOOR AND SEE IT HAPPEN.

KATIE HUTCHINSON JOINS AS PARTNER AND CREATIVE DIRECTOR OF WOMENSWEAR. IN THE 2000S SHE CREATED UNDERGLAM, A BRAND CARRIED IN 250 STORES AROUND THE WORLD. SHE HAS SPENT THE YEARS SINCE BUILDING A DIRECT AUDIENCE AS A CREATOR, AND SHE NOW LEADS THE DESIGN AND DIRECTION OF EVERYTHING MAXCIRE MAKES FOR WOMEN. TWO DECADES OF KNOWING WHAT WOMEN ACTUALLY WEAR — AND WHAT THEY KEEP.

FEWER, BETTER PIECES

WE BUILD CLOTHING FOR A LONG LIFE, NOT A FAST CYCLE. NATURAL FIBERS, NON-TOXIC MATERIALS, ORGANIC COTTON, AND CAREFUL CONSTRUCTION COME TOGETHER IN A CALM, MODERN AESTHETIC YOU CAN WEAR EVERY DAY. NO LOGOS. NO GRAPHICS. NO SEASONAL HYPE.

MAXCIRE IS REFINED, CLEAN ESSENTIALS — ORGANIC PERUVIAN PIMA COTTON BASICS, GARMENT-DYED IN LOS ANGELES, DESIGNED TO BE WORN ON REPEAT. FEWER, BETTER PIECES, BUILT HONESTLY AND WORN OFTEN.

EXPLORE THE FULL PERUVIAN PIMA COTTON COLLECTION TO SEE HOW THIS FABRIC COMES TO LIFE ACROSS OUR TEES, HOODIES, CREWNECK SWEATSHIRTS, AND SWEATPANTS.

— IVAN ROSARIO, FOUNDER
— KATIE HUTCHINSON, PARTNER & CREATIVE DIRECTOR, WOMENSWEAR
DESIGNED AND PRODUCED IN LOS ANGELES